Seventh Generation evolved from a niche "tree-hugger" brand into a leading national name in environmentally sustainable products. A straightforward, approachable rebrand was implemented, featuring the iconic green leaf alongside a modernized typographic style. Today, the brand spans a full range of household and personal care products, with a cohesive look and messaging extended across web, social media, and print. This unified approach reinforces a strong, accessible consumer proposition that resonates across multiple channels.