As an extension of the President’s Choice private label, the Green line was introduced to strengthen the brand’s presence in the emerging environmental retail space. The design stays closely aligned with the parent brand, featuring a clean, stylized wordmark that projects familiarity and trust. Set against a backdrop of lush, exotic plant materials, the visual identity elevates the line, signaling premium quality while underscoring its sustainability focus. Together, these elements position Green as more than a niche eco-friendly option transforming it into a credible, standout contender within the broader CPG landscape.