

PROTEIN
20
g

Fit&Lean is a gluten-free meal replacement powder, offering 20g of protein at just 150 calories, making it a perfect fit for a healthy diet. Alongside the core meal replacement products, the line includes a single-day cleanse and other unique offerings. The design features a clean, bold typographic wordmark set against a light, fresh background palette that reflects the brand’s persona. This cohesive design extends seamlessly across ads, web, packaging, and social platforms, creating a fully integrated brand experience.



A new proprietary structural exploration was conducted for the Fit&Lean juice cleanse bottle, clear to reveal the product's color cue once the powders are added. The color cue reflects the product variety and enhances the fresh offering the brand promises.