Years ago, I secured the position of Vice President of Creative for Canada’s most successful private label. The brand had already been thoughtfully established under the architectural guidance of Mr. Dave Nichol, a master marketer, and my role was to continue its evolution, respecting all existing equities while shifting the tone and tenor of the brand.

Over the course of seven years, alongside some of the best talent in the country, I helped steward the brand forward, shaping a new personality and driving sales beyond anything previously achieved. It was one of the greatest opportunities of my career: taking an existing success and elevating it to new heights. The work was emotionally driven and highly intuitive. Together, we earned numerous international awards and proudly carried forward the strong foundation that had been built before us.